The Tipping Point: How Little Things Can Make a Big Difference (Paperback)

From the bestselling author ofThe Bomber Mafia:discoverMalcolm Gladwell’s breakthrough debut and explore the science behind viraltrends in business, marketing, and human behavior.The tipping pointis that magic moment when an idea, trend, or social behavior crosses athreshold, tips, and spreads like wildfire. Just as a single sick person canstart an epidemic of the flu, so too can a small but precisely targeted pushcause a fashion trend, the popularity of a new product, or a drop in the crimerate. This widely acclaimed bestseller, in which Malcolm Gladwell explores andbrilliantly illuminates the tipping point phenomenon, is already changing theway people throughout the world think about selling products and disseminatingideas.

A wonderful page-turner about a fascinating idea that should affect the wayevery thinking person looks at the world.Michael Lewis