Aristotle’s Guide to Self-Persuasion: How Ancient Rhetoric Can Help You Change Your Life

Show yourself who’s in charge using the original art ofpersuasion, backed by contemporary pop culture examples that make transformingyour habits and achieving goals easy, even funfrom theNew York Timesbestsellingauthor ofThank You for Arguing

Rhetoric once sat at the centre of elite education.Alexander the Great, Shakespeare and Martin Luther King, Jr. used it to buildempires, write deathless literature and inspire democracies. Here, Heinrichsshows us how these persuasive tools, honed over more than three thousand yearsof use persuading others, can be turned on our most difficult audiences ourselves. Using techniques invented by the likes of Aristotle and Cicero anddeployed by some of historys most persuasive characters, we see how rhetoriccan convert the gloomiest of situations into positive ones.

Illustrated with examples from history and pop culture Winston Churchill,Iron Man, Dolly Parton, and the woman who serendipitously invented thechocolate chip cookie Aristotles Guide to Self-Persuasionteststhe tools of self-persuasion and asks: Can the same techniques that seducelovers, sell diet books and overturn governments help us achieve our mostdesired goals?

Filled with entertaining and scientific studies that showcase the life-changingpower of language,Aristotle’s Guide to Self-Persuasionwillteach you how to be the most successful person you can be, just by talking toyourself.

About the Author

Jay Heinrichsis the bestselling author ofThankYou for ArguingandHow to Argue with a Cat.He haswritten for dozens of publications, includingThe New York Timesmagazine,ViceandtheHuffington Post, and won numerous journalism awards.

He has taught persuasion to college and university editorsat Ivy League universities, NASA, and the Pentagon. He runs the acclaimed blogFigarospeech.com, as well as the rhetoric site ArgueLab.com.