Illuminate and refresh your blonde or silver locks with this Purple Shampoo that’s formulated to enhance your hair’s natural radiance. Infuse your tresses with oils that intensely moisturize and leave hair soft, smooth and vibrant.

Reduces brassiness, yellow and orange tones
Brightens blonde and gray hair colors
Infuses deep hydration for frizz control
Leaves hair smooth and shiny
Lauryl and Laureth Sulfate Free

This shampoo is formulated with purple pigments to help neutralize unwanted brassy tones, leaving tresses vibrant.

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Massage into wet hair from roots to ends, create a rich lather, Leave-on for 3-5 minutes. Rinse thoroughly. For best results, follow up with Giovanni’s Purple Conditioner. WARNING: Product may stain fingernails, fabrics and other porous surfaces. Avoid contact with eyes. In case of eye contact, immediately rinse eyes with water. If any adverse reaction occurs or if swallowed seek medical attention. Keep out of reach of children.

Key Benefits

Organic Ingredients
Suitable for Vegetarians
Vegan Friendly

Ingredients

Aqua (Purified Water), Cocamidopropyl Betaine, *Argania Spinosa (Argan) Kernel Oil, Sodium C14-16 Olefin, Sulfonate, Fragrance, Glycol Distearate, Hydrolysed Keratin, Laureth-4, *Glycerin, *Persea Gratissima (Avocado) Oil, *Cocos Nucifera (Coconut) Oil, *Punica Granatum (Pomegranate) Extract, *Betula Alba (Birch), Bark/Leaf Extract, Biotin, *Hibiscus Sabdariffa Flower Extract, *Aloe Barbadensis (Aloe Vera) Leaf Juice, Panthenol (Pro-Vitamin B5), Sodium, Chloride, Carbomer, Sodium Hydroxide, Polyquaternium-7, Phenoxyethanol, Citric Acid, Dehydroacetic Acid, Benzyl Alcohol, Ext. Violet 2 (Ci 60730) *Organic Ingredient