The Slingshot Formula: How Angry Birds Launched Their Way from Indie Game to Global Icon

How a tiny startup slingshot their way to building theworld’s most successful mobile gaming brand

“This is more than a post-mortem of a hit game; it’sthe anatomy of a cross-media phenomenon that soared acrossindustries.”John Schulte
“Essential reading for anyone in the games industry.”NitishMittersain

Billions of downloads.Globalrecognition.Presence in Hollywood, Netflix, Roblox, Minecraft andLEGO.How many broken eggs along the way?

The Slingshot Formulais the definitive behind-the-scenes analysisinto the business tactics, marketing genius and wild stunts that led an unknownstartup to turn the mobile gameAngry Birdsinto a true popculture phenomenon.

In 2009, a small independent video game studio in Finland was on the brink ofbankruptcy. It employed eighteen young people, none of whom had any previouscorporate experience. By the time their 52nd mobile game,Angry Birds,comes around, it is make-or-break time for the company…

Over the following four months,Angry Birdsgot downloaded onemillion times and became an instant mobile hit. The simple but mightilyaddictive game would proceed to change the course of its creators’ livesforever.

In just a few years, the game flew to 4 billion downloads and slingshot its wayinto cinemas around the world. More than a decade later the brand has becomenothing short of a phenomenon.Angry Birdshas evolved into aglobally recognized entertainment brand.

Filled with exclusive stories and insider tips,The SlingshotFormulaserves as the maverick playbook of what to do (and what not todo) when navigating fast-lane success in the rapidity of the digital era.